You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...

For decades, people have wondered about the true color of acting legend Elizabeth Taylor's eyes: Were they blue velvet, dark denim, deep purple or vivid violet? Such is the legend surrounding the ...

Pantone has selected “Ultra Violet” as its Color of the Year 2018. Pantone describes the blue-based purple color as communicating originality, ingenuity, and visionary thinking. Historically, the ...