Asda has become embroiled in a legal tussle after upmarket grocer Waitrose called in the lawyers to protest its use of ‘Essentials’ in the branding of a new discount brand. The supermarket standoff ...

Waitrose has sent a legal letter to Asda after the rival supermarket unveiled its new discount product range, according to reports. Asda is planning to axe its Smart Price range and replace it with ...

Supermarket rivals Waitrose and Asda have become embroiled in a dispute over the name of their discount ranges. Waitrose has sent a legal letter to Asda after the supermarket giant unveiled its new ...

A thrifty woman who normally does her weekly shop at Tesco decided to try out Waitrose's "Essential" range to see how it compared to other budget options. Following Asda's Just Essentials launch this ...

Upmarket UK retailer Waitrose has booked an increase in sales for the first quarter, boosted by sales in the firm’s Essential’s range. For the 13-weeks to the end of April, the firm’s core sales ...