WebAR，或基于网络的增强现实，通过将其与底层硬件和软件平台分离，正在彻底改变行业。就像基于 Web 的软件应用程序一样，用户可以从任何能够运行浏览器的设备自由访问 Web AR。这样的技术实现，可以在消费品领域，个人数码产品，智能出行等领域发挥重要 ...

This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and ...

Augmented reality is one of the fastest growing technology trends, tipped to reach meteoric heights over the next few years. A technology that was catalysed by the 2016 release of Pokémon Go, it has ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

As the holiday season swiftly approaches, brands and marketers need innovative new ways to connect with their customers and cut through the noise in this busy season. Traditional marketing avenues ...

For The Drum’s deep dive into AI and web3, Kevin Straw of AR specialist agency Niantic, along with Tool of North America’s Dustin Callif, argues that a ‘real-world metaverse’ is emerging around us. Is ...

Niantic will be supporting the Apple Vision Pro with its 8th Wall Metaversal Deployment, which could make it easier for developers to bring WebAR experiences to Apple's mixed-reality headset. One of ...

Niantic's 8th Wall platform picked up the Digital Industries Award for Best Platform and is now making AR a reality for more and more brands to access and engage with their audiences. Read the ...