Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

Usability evaluation and testing constitute a critical component in the design and refinement of interactive systems, ensuring that products are not only functional but also intuitive and efficient ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

So, you’ve developed your site and done what you can to improve its search engine ranking, but what about website usability? You might have come across the term “website usability” in a number of ...

“Businesses that do not optimize their sites' usability will push potential customers to competitors,” explained Todd Johnson, managing director of Avatar New York. “Visitors must be able to navigate ...

Let's suppose that the "usability" mantra you've heard over the past few years has finally convinced you that conducting user research with your target audience is an essential aspect of your ...