Imagine your team is embarking on a new project. The product team hands over user stories and wireframes, neatly packaged, and everyone seems satisfied. The requirements appear clear enough; no one ...

About 15 years ago, if someone had told David Schofield, an advanced surfacing designer at Trek Bicycle, that one day he and his team would owe their product design process to 17 software developers ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

Opinions expressed by Entrepreneur contributors are their own. Working on a new product is always an exciting and risky process, even when you have all the data suggesting that the product is a win.