Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

Loyalty with lifestyle appeal is Lisia's goal. Being purely transactional has its limitations in retailing which is why all major players, from Nike to Uniqlo, have stepped up their focus on ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

It puts a big decision directly in cruisers’ hands.

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

The popular restaurant chain is betting that expanded rewards options will drive more frequent visits.

Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

Air Transat, Desjardins, and Visa are launching a new travel loyalty program and credit cards in 2026 following the 2025 ...

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...