Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways to innovate.

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate.

Creativity is a divisive word. For some of us it is crucial, yet for others it's only an added extra, a sweetener in a bigger more serious life. It is needed in many aspects of life from devising the ...

Zoila Darton didn't see herself reflected in the entertainment industry, so she built her own mirror big enough to include reflections of herself and others. Through the looking glass, Darton began a ...

So you want to be a creator? You have ideas. You think of them before you go to sleep. You’ve mentioned them at cocktail parties, to your spouse, to friends who have started businesses, to fellow ...

What does the word “creative” mean anymore? There are massive ad agencies that say, “We are leaders when it comes to creativity,” meanwhile their entire business is founded around buying media. There ...

People love creativity. If you don’t believe me, just google the word “creative,” you get well over 1.6 billion webpages. That is almost 10 times more hits than googling “how to get rich” and four ...