Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

To accurately measure system availability, you must monitor all components for outages, then calculate end-to-end availability. Here's a step-by-step guide to these availability calculations. To ...

Phil is Chairman, CEO, and Co-Founder of Moogsoft. He also is Co-Founder of Micromuse and Riversoft and inventor of Netcool. We are seeing digital transformation all around us. Most recently, JPMorgan ...

It’s time to recognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...