The latest research from the Appodeal Mobile eCPM Report 2023 Q2 displays fresh data on the first quarter of 2023, and reveals valuable insights for mobile publishers and advertisers. We have analysed ...

At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which ...

Google shifted AdSense to an eCPM payment model, based on impressions instead of clicks. Publishers will now receive 80% of ad revenue after fees instead of a fixed 68% share. Publishers may need to ...