As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

Businesses will use contextual personalization to deliver customized experiences based on customer behavior and data. This technique involves collecting data about customers’ past purchases as well as ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

Study finds AI-powered personalization increases trust, engagement, and employee loyalty when used with human intent AI ...

We love the personal service when shopping, but how much are we prepared to trade-off for that truly customized online experience? And which parts of our private data are we willing to share, and why?

Nowadays, just about everything can be “personalized.” Anyone can receive personalized content from their favorite streaming apps, curate music playlists with a quick tap of a screen, and even get ...

While many marketers see personalization as the way forward, the challenges getting there can be daunting. Personalization isn't new. It has been around for a long time since the introduction of the ...

It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved. Personalization use cases, techniques, ...

Discover how iOS 26.4 and iOS 27 transform Siri with AI upgrades, personalization, and chatbot features for a smarter user ...

There has been a lot of talk over the years about making the streaming video experience more “personalized.” But what does that really mean? For the most part, personalization has been about content ...