Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

An enduring partnership between Northwestern Engineering’s Emma Alexander and Sarah Van Wart and YWCA Evanston/North Shore strives to create a more diverse, inclusive, and vibrant community of women ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

Returning for its 12th year, organizers of the New York Fashion Tech Lab, or NYFTLab, said the program is continuing its mission to accelerate women-led B2B technology start-ups transforming the ...