Apple (AAPL) took the wraps off of its long-rumored low-cost MacBook on Wednesday, opening up a whole new market to its traditionally pricy laptops. The MacBook Neo, which starts at $599, or $499 as ...

With its new $599 MacBook Neo, Apple is pushing into a more competitive part of the laptop market, taking on budget Windows machines and Chromebooks. It’s a clever move intended to attract buyers who ...

Apple is steering its MacBook and iPad lines toward convergence, with a touchscreen OLED MacBook Pro and the foldable iPhone poised to overlap heavily with tablet functions. This shift could erode the ...

Apple’s MacBook Neo has disrupted the PC laptop market while leaving the MacBook market relatively intact. Is there value in Tim Cook disrupting the MacBook Air?