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灵汐时代DTC案例|三年30亿,Colorkey圈粉Z世代缔造美妆“黑马”
近年,在“国潮之风”的推动下,国货彩妆品牌的热度也一路攀升。随着社交媒体兴起,直播电商起 势等新营销的流量红利下,国货彩妆逐渐成为线上彩妆销售主力军; 在竞争激烈的国货彩妆市场,面对外有国际大牌, 内有国货强手,Colorkey从诞生到 2019年3月开始发力 ...
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