Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key ...

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...