More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. This page includes information about these cards, currently unavailable on NerdWallet. The ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Chico’s FAS has introduced its first-ever credit cards — both a Mastercard-powered co-branded card and a private label credit card — for each of its brands.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Shawn Conahan outlines how banks and fintechs can operationalise rewards as financial infrastructure, embedding real-time ...

Grocery store loyalty cards promise discounts and special offers, but some are actually designed to make consumers spend more, not less. Instead of helping you save, they use tactics and pricing ...

Loyalty programs are growth engines for brands, and co-branded credit cards drive up the rewards and benefits available to loyalty program members — making them powerful revenue drivers. Most ...

Loyalty programs vary by sector, but the underlying mechanics of encouraging "loyalty" over "value" remain consistent.

Some hotel rewards programs can benefit you from your first stay. Travelers lose out on these advantages, though, when they ...

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