CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

The Midwestern specialty grocer will give shoppers 10 points per dollar spent, and perks like early access to weekly deals ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

It’s a conditioned Pavlovian response, learned after years of airlines revamping their loyalty programs for worse rather than ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization and looking to reward in-store and online shoppers.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...

AbSome British Airways loyalty customers are no longer at cruising altitude, after a recent error upended the airline’s ...