A new set of hyper-realistic fishing lures is drawing the attention of anglers and freshwater gear reviewers alike, as their flexible, lifelike motion is credited with significantly increasing strike ...

For avid fishing lure collectors, the thrill of the hunt is just as exciting as the catch itself. Rare fishing lures can be worth a small fortune, and their historical significance makes them even ...

Have you ever wondered how lures are designed? Or how the color combinations for lures are determined? Or how new lure designs are tested? In this three-part series, we'll get the inside scoop on how ...