Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

The launch marks an evolution of Marriott's network capabilities, bringing personalization and curated brand integration to the forefront of travel. MARRIOTT MEDIA is a media network shaped for the ...

Expedia today (May 14) at its annual Explore partner event revealed a travel media network that builds on two decades of advertising experience. The Expedia Group Media Solutions offering combines ...

Macy’s Media Network, the department store’s in-house advertising platform, has expanded its partnership with Rokt, an e-commerce company that uses AI and machine learning to personalize shopping ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

NEW YORK--(BUSINESS WIRE)--Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s ...

As retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course. While public companies like Walmart benefit from advertising as a profitable ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...