LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize ...

What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Claude Code integrates with GitHub and can pull Analytics and Search Console data, giving teams clear fixes and faster output ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

BOSTON--(BUSINESS WIRE)--Joveo, a global leader in AI-powered recruitment marketing, and TalentNeuron, the leader in global labor market intelligence, announced today a strategic partnership that will ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...