Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

There's a legend in the PR industry: the publicist who showed up to work for 10 years without ever once actually sending a pitch. Supposedly, he just sat there checking his email and pretending to ...

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging ...