Consumers aren’t satisfied to simply buy products from companies anymore and just walk away. They crave deeper, more meaningful customer relationships with the brands they choose. In other words, it’s ...

The digital advertising industry is at a decisive turning point in the protection of consumer data. While Google’s latest update to the phase-out of third-party cookies may have marketers thinking ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly ...

Marketers spent years chasing third-party cookies, but that well seems to have run dry. Browser blocks, data laws, and platform walled gardens have pushed cookies to near extinction. Top brands, ...

The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

BearingPoint’s Shruti Goyal talks about zero-copy architecture and why it’s ultimately a game-changer for data teams.

With its debut at COP28, the NZDPU improves access to credible data to speed climate action. Addressing climate change is a tall order, as countless climate meetings and summits including COP28 will ...

In categories where people care deeply—travel, live events, dining—loyalty isn’t a gimmick; it’s a habit. Consumers still want the big moments, even as budgets feel tighter. The brands that win aren’t ...