NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...
A partnership between YWCA Evanston/North Shore and Northwestern Engineering’s Emma Alexander and Sarah Van Wart aims to remove racial barriers preventing the equitable representation of women of ...
The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...
An enduring partnership between Northwestern Engineering’s Emma Alexander and Sarah Van Wart and YWCA Evanston/North Shore strives to create a more diverse, inclusive, and vibrant community of women ...
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...
Returning for its 12th year, organizers of the New York Fashion Tech Lab, or NYFTLab, said the program is continuing its mission to accelerate women-led B2B technology start-ups transforming the ...
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...
Add Yahoo as a preferred source to see more of our stories on Google. A mobile tech lab is helping to get whole communities ready for jobs of the future. On Tuesday morning, the Channel 2 Action News ...