Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

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Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

Econsultancy’s Ecommerce Best Practice Guide sets out a blueprint for businesses looking to review, update or create their ecommerce proposition amid rapidly shifting competitive, technological, and ...