Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Combine affiliate marketing with influencer marketing to reap unbeatable results. Here's how to approach influencers for ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad ...

Americans who smoke may soon be hearing a lot more about Zyn , the flavored nicotine pouches that have generated billions in ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

During the cost-of-living crisis, our assumption going into the research was that people would be motivated by frankly any ...