Describing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new ...

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Brewing giant Heineken's advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation ...

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad storytelling.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

The online component of a typical marketing campaign pays back 64 per cent more when there is direct mail in the marketing ...

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

Freedom Bank Kazakhstan, a part of Freedom Holding Corp., a NASDAQ-listed finance and technology group, received the award in the category ‘Growth Driver for Small and Medium Enterprises (SMEs)’.