The Interactive Advertising Bureau (IAB) has issued a guide to help marketers and agencies modernise their marketing mix modelling practices. The ‘Modernising MMM’ paper offers “vendor-neutral best ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alice Tecotzky Every time Alice publishes a story, you’ll get an alert straight to your inbox!

In seconds, this artificial intelligence technology can produce new content responding to prompts Elysse Bell is a finance and business writer for Investopedia. She writes about small business, ...