When you hear “trending topics,” you probably think of Twitter or other social channels where they show what topics are most buzzworthy on the platform at that moment. Trends can be quite fleeting, ...

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can ...