As generative AI continues to reshape the localization landscape, most attention has focused on faster translation and content generation. Less visible — but also important — is how AI is starting to ...

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

In 2024, a quirky, sharp-toothed plush toy named Labubu, produced by Chinese company Pop Mart, became a global sensation. Its popularity surged after celebrities like BLACKPINK’s Lisa, Rihanna and Dua ...

Adapting your applications and infrastructure to regional mandates is critical for compliance, but it can inadvertently create cybersecurity blind spots. Data localization laws, while aiming to ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

As more and more governments turn to data localization, these laws’ negative impact on digital rights are becoming increasingly clear. The multistakeholder community must come together to devise ...