Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...

Feb. 5, 2026 As bird flu continues to circulate in animals and spill over into humans, researchers are racing to stop it before it adapts to spread widely between people. A new nasal spray vaccine ...

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Back in 1993, WIRED’s founders published a manifesto offering some guidance. “Our first instruction to our writers: Amaze us … tell us something we've never heard before, in a way we've never seen ...

The K-pop star talks to Teen Vogue about being one of the Olympic torchbearers.