Help provide businesses with valuable insights to drive growth and efficiency as a business analytics major at the University of Dayton. You'll receive the business and technical skills needed to ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

The University of Dayton's Master of Business Analytics (MBAN) program prepares you for careers in expanding fields, including healthcare, supply chain, logistics, e-commerce, financial services, ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Praveen Shiveswara Sridharamurthy has spent more than two decades architecting cutting-edge solutions for oil and gas ...

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing.

Artificial intelligence has moved from a niche technology topic to a front-and-center policy issue in Virginia. In 2026, state lawmakers ...