Edge Hill University provides funding as a member of The Conversation UK. I knew there would be an argument. The room had gone eerily quiet. “Isn’t it about time,” my partner began, “that we freshened ...

Colour alters how people perceive brands and products. Blue and green brands are seen as dependable. A red fast food logo sparks appetite. Coloured packaging shapes quality perceptions, too. Colours ...

In April, a team of researchers reported a device enabled them to witness an intense green-blue colour that had never been seen by humans before. After the announcement, they were bombarded by ...

With the new year just weeks away, the color experts at Pantone have declared 2026's official Color of the Year is "Cloud Dancer." Cloud Dancer is "a billowy, balanced white imbued with a feeling of ...

The selection is described as a "calming influence." The Pantone Color Institute has officially unveiled its 2026 Color of the Year. The Color Institute, a consulting service within Pantone, a design ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

A shade of white will be the defining color of the next year. Get those stain-removing pens ready. By The Styles Desk Pantone, the self-styled color experts, have been predicting a “color of the year” ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Discover the power of colour psychology in logo design. Boost your brand with the best colours for logos. Engage and attract customers. Most brands lose customers before they even say a word. Why?

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. When ...