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PC gaming is one of the best ways to play games right now, and having a high-powered machine can make for some incredible experiences. Unfortunately, they aren’t cheap, which is why this deal is all ...

AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it ...

There will be a changing of the guard by the end of the year: Meta Platforms Inc. will for the first time surpass Alphabet Inc.’s Google for total digital advertising revenue, both globally and in the ...

A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. Apple has quietly been making moves that show it's serious about ...

This excellent Alienware 16X Aurora gaming laptop is now $366 off at Newegg, and down to its lowest price in 30-days at $1,949.99. Alienware gaming laptops are widely regarded for their excellent ...

The Federal Trade Commission is in talks with several major advertising firms to settle an investigation into whether they breached antitrust rules by collectively steering ad spending away from ...

A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search. Most US adults say ads in AI search results would reduce their trust in those results. Early advertiser ...

Two new ads from Democratic groups are slamming vulnerable Republicans for supporting President Donald Trump’s war in Iran, linking the conflict to increased costs for Americans at home. A 30-second ...

Anthropic’s Claude can now click, scroll and navigate your computer like a human, performing tasks while you’re away.

TL;DR: Take-Two Interactive's CEO Strauss Zelnick states that forced ads have no place in premium $70 games, emphasizing that interstitial ads disrupt gameplay and engagement. While ads fit ...

Apparently there is genuinely little money in the idea. Take-Two CEO Strauss Zelnick shared an interesting perspective on in-game ads. Strauss was interviewed by Christopher Dring’s The Game Business.