As the three models converge, expect a bigger role for sales reps, minimal impact on incentive compensation, and a boon to the healthcare system. Priya, 38, had been living with a rare autoimmune ...

Microsoft is officially sending its venerable desktop publishing software to the great beyond. The company earlier confirmed that exactly one year from now, in October 2026, Microsoft Publisher will ...

In laying out their respective plans Monday to launch new direct-to-patient (DTP) platforms paring down the prices of popular medicines in the U.S., Novartis and Boehringer Ingelheim are falling in ...

Select units of Cosentyx to be made available at 55% discount off list price on direct-to-patient (DTP) platform beginning November 1, 2025 DTP offering to expand to other appropriate products; ...

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Drug-tolerant persister (DTP) cells are a subpopulation of cancer cells capable of surviving therapeutic stress through reversible, non-genetic adaptations. These cells contribute to minimal residual ...

Two senators recently introduced legislation to further restrict DTC advertising, but will it matter to pharma? Many pharma brands have already shifted their Go-to-Market (GTM) models regardless of if ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the ...