AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

In today’s fast-paced, data-driven advertising landscape, creativity is no longer confined to mere static visuals or one-size-fits-all campaigns—and Cinch is there to challenge it. Working with iconic ...

Abstract: Reinforcement learning (RL) allows real-time asset allocation in response to market volatility, making it promising for portfolio optimization. The financial performance of RL-based agents ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...