Rivalry games are always going to produce high-intensity, hostile environments. But one rivalry had some extra fuel added to ...

Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive.

With no-code workflows and streamlined data pipelines, Unity aims to simplify how firms build, share, and scale interactive ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

A recent survey of game developers found that more than 50% of surveyed developers said they believe generative AI is a ...

However, data does show that AI is increasingly being used to create new titles within the medium. A recent survey from the ...

The stock market hates uncertainty, and nothing creates uncertainty quite like a technological breakthrough that threatens to ...

Morgan Stanley said Google’s launch of its Genie 3 world model has intensified fears of disruption across the video games industry, after shares in several major companies slumped following the ...

Biathlon fans brush up your Italian -- but also your German, for the events this Winter Olympics will be in South Tyrol in Italy, an autonomous province bordering Austria and ...

Google has rolled out a new AI technology, Project Genie, that claims to allow users to create interactive worlds "generated in real time." Apparently some video game investors are spooked, as a ...

Video game stocks are plummeting in Friday's afternoon trading session after tech giant Google ( GOOG) ( GOOGL) announced ...

The sentiment against generative AI continues to rise: 52% of the respondents said that generative AI was having a negative ...