For generations, Ida Huddleston and her family have owned a farm in northern Kentucky. And they’ve turned down at least one multimillion-dollar offer to preserve it. Last year, a “major artificial ...

And when it doesn’t by Andrei Hagiu and Julian Wright Many executives and investors assume that it’s possible to use customer-data capabilities to gain an unbeatable competitive edge. The more ...

Measure who they know, not just who they are. by Paul Leonardi and Noshir Contractor “We have charts and graphs to back us up. So f*** off.” New hires in Google’s people analytics department began ...