Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Rainbow Six Siege has become one of the most successful tactical shooters since its 2015 release, with over 70 million registered players. The game's focus on strategic 5v5 combat, destructible ...

New analysis by Newzoo, conducted in partnership with native Roblox studio Gamefam, has found that while 80% of the game's daily active users are on mobile, its popularity on other platforms is seeing ...

I jumped into the Roblox Egg Hunt with admin powers, and let’s just say, things got very un-egg-spected. From spawning chaos to teleporting across maps, I used admin commands to twist the hunt into ...

Roblox CEO and co-founder, Dave Baszucki, says "safety is a top priority," despite a civil lawsuit and a Middle Eastern country's banishment of the online gaming platform. During an interview with FOX ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox Corporation (NYSE: RBLX), an immersive ...