A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best. Google is “strongly recommending” Performance Max ...

I saw my first holiday-themed ad of the season on TV before Halloween. I was startled, yet not surprised. Kind of a funny feeling, really. Yes, the annual holiday shopping sprint is upon us. For years ...

Americans will be leaning hard on their credit cards this holiday season. Whether that ends for you with a pile of new high-interest debt or a pile of presents that didn’t ruin your financial health ...

Artificial intelligence is changing how people shop, with consumers using AI tools, like Google's Gemini and Open AI's Chat GPT, to research items and find the best deals. Artificial intelligence is ...

From Black Friday to Cyber Monday, we are now in the thick of the holiday shopping season. But as you hunt for deals, scammers are trying to strike. Experts warn that shoppers should be careful of ...

TikTok is moving into luxury retail, part of an effort to expand its TikTok Shop marketplace into a high-end shopping destination for purses and watches that can fetch thousands of dollars. Once ...

Protect yourself by running sketchy links through scam checkers, typing retailer URLs in yourself, and avoiding any “deal” that wants gift cards or wire transfers AI has officially gone from a tech ...

New tools and features from retailers and tech companies use artificial intelligence to help people find gifts and make decisions about their shopping lists. Credit...Janet Mac Supported by By ...

Just in time for the holiday shopping season. Just in time for the holiday shopping season. is a NYC-based AI reporter and is currently supported by the Tarbell Center for AI Journalism. She covers ...

Shopping Online This Holiday Season? 5 Ways to Stay Cyber Safe Your email has been sent Learn five easy ways to avoid scams and stay cyber safe while holiday shopping, with expert tips to protect your ...

Perplexity is refreshing its AI shopping agent for the holidays. It'll be free for US-based users on web and desktop. It's part of Perplexity's vision of a more personalized internet. We're just a ...