AI与出海买量如何结合？答案可能在于“生态数据整合 + 智能决策优化”。在近期于上海举办的 Unite Shanghai 2025 上，Unity 广告业务亚太区负责人祁凯介绍了Unity今年的重磅产品——AI广告引擎Unity Vector，正是这一逻辑的典型落地 。作为 Unity Ads（Unity 获客广告平台 ...

想要回答第一个问题，我们必须要先理解Unity生态的独特性。 首先，Unity在最开始是一家游戏开发引擎平台。而真正确立Unity在移动游戏市场独特占位的，是其“一次开发，多平台部署”的跨平台兼容性。对于许多瞄准海外市场的中小型团队来说，Unity能够大大 ...

Epic Games is teaming up with arguably its biggest game development rival. Epic Games is teaming up with arguably its biggest game development rival. is a senior reporter covering technology, gaming, ...

Unity's growth appears to be improving, driven by the rollout of its Vector AI advertising platform. Vector AI is now Unity's largest and fastest-growing segment, and its growth is still accelerating.

McTernan reaffirmed a positive outlook on Unity Software after the company's third-quarter results exceeded expectations. The analyst said the strong performance reinforced confidence in Unity's ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...