Remember the iconic ‘Main Gareeb Hu’ meme from 2020? Yes, the one with a rather ‘emotional-looking’ schoolboy ‘embracing’ his ...

Many creators complain that despite their hard work, their videos don't get views. In 2026, YouTube has become smarter than ...

Need something brilliant to read this weekend? Here is part two of our favourites from 2025 ...

Kapwing researchers set up a new YouTube account with no prior preferences to test how content goes viral. They found that ...

MTV India is shutting down after shaping youth culture for decades. This marks the end of an era as digital platforms replace ...

Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?

For marketers, MTV’s UK sign-off is a clean line in the sand. There was a time when buying youth culture meant buying a slot ...

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

A report reveals AI-generated content now dominates YouTube, with India leading the trend in production and consumption.

AI-powered religious apps blur the line between devotion and digital impersonation, threatening spirituality and mental ...

MrBeast’s former manager believes the era of creating another YouTube megastar may already be over and the algorithm is to ...

A new report shows that over 20% of Youtube's feed is AI slop. A US-based channel has the most subscribers of any slop ...