The Australian Open juggernaut roars into 2026 with record crowds, ratings and brand firepower
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The Australian Open juggernaut roars into 2026 with record crowds, ratings and brand firepower
The Australian Open has roared into 2026 with record audiences, packed stadiums and major brand activations, signalling its transformation from a grand slam into one of Australia’s most powerful live entertainment platforms.
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The Australian Open's record-breaking prize pool
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