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Ever wondered about Performance Max (PMax)? As an ex-Googler who's analyzed hundreds of these campaigns, here's a breakdown for Google Ads practitioners: What is PMax? PMax is an all-encompassing ad format, automatically serving your ads across Search, Shopping, Display, Discovery, Local and YouTube. It prioritizes conversions, aiming to reach the most likely customers across Google's platforms. What you need to Launch a PMax Campaign: - Creative Assets: Prepare headlines, descriptions, images i
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