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The Marketing Mix Explained

The Marketing Mix Explained

[embed]https://www.youtube.com/watch?v=wxzSNNvxTXk[/embed]25 mins, 2002The marketing mix is central to marketing and this entertaining guide goes to the heart of what it is all about. With simple illustrations it explains the concepts of product, price, place and promotion, and why they are important.We also look at three more Ps - people ...

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