Focus Setup on Instagram: "In 2001, downloading music illegally was easier than buying it — and the industry was collapsing. Lawsuits weren’t working. CD sales were in free fall. iTunes was growing, but not fast enough. And in Sweden, piracy was exploding thanks to The Pirate Bay, the world’s largest file-sharing site. That’s where 23-year-old Daniel Ek noticed something crucial: people weren’t choosing piracy because they hated paying. They chose it because it offered instant access, unlimited