10K views · 537 reactions | How a diamond is cut and polished directly affects its sparkle and brilliance. Watch this video to learn more about how GIA analyzes a round brilliant diamond to determine its cut grade. | 4Cs of Diamond Quality by GIA | Facebook

As you’re shopping for diamonds, the GIA Color Scale will come in handy if you’re trying to understand the subtle color differences of D-to-Z color diamonds. Watch this video to see how GIA addresses these differences when assigning a color grade to a diamond. http://bit.ly/2PytKSg | GIA Education

7.2K views · 508 reactions | As the creator of the 4Cs – color, cut, clarity, and carat weight – GIA’s knowledge and expertise can help you as you are shopping for a diamond. You may be looking to buy loose diamonds, or practical tips on how to buy a diamond ring. Watch this video to learn about the benefits of a GIA report, while getting an extensive tutorial on each of the 4Cs. | 4Cs of Diamond Quality by GIA | Facebook

14K views · 850 reactions | GIA's clarity grading system was developed because jewelers were using terms that could be easily misinterpreted, such as "loupe clean" or "piqué™." Learn more with this 90-second video. | 4Cs of Diamond Quality by GIA | Facebook