In the country of Georgia, tourism had been one of the fast-growing industries pre-pandemic, contributing as much as 8% GDP. In 2020, it experienced less than a third of visitor volume. As part of Mastercard’s COVID-response efforts, Mastercard and the Georgian National Tourism Administration announced a new public-private partnership that will help the tourism sector recover from COVID-19. Key to this effort are powerful data insights that will help the Georgian government and businesses plan,