7.2K views · 508 reactions | As the creator of the 4Cs – color, cut, clarity, and carat weight – GIA’s knowledge and expertise can help you as you are shopping for a diamond. You may be looking to buy loose diamonds, or practical tips on how to buy a diamond ring. Watch this video to learn about the benefits of a GIA report, while getting an extensive tutorial on each of the 4Cs. | 4Cs of Diamond Quality by GIA | Facebook

14K views · 850 reactions | GIA's clarity grading system was developed because jewelers were using terms that could be easily misinterpreted, such as "loupe clean" or "piqué™." Learn more with this 90-second video. | 4Cs of Diamond Quality by GIA | Facebook

7.2K views · 485 reactions | Diamonds are renowned for their ability to sparkle. You might think of a diamond's cut as its shape (round, heart, oval, marquise, pear), but cut and shape are not synonymous. Did you know that a diamond's cut grade is really about how well a diamond's facets interact with light? Get educated on the 4Cs of diamond quality before your next shopping trip. | 4Cs of Diamond Quality by GIA | Facebook