How Shell's viral ad teaches brands to sell what they enable | Jason Feifer posted on the topic | LinkedIn
linkedin.com
How Shell's viral ad teaches brands to sell what they enable | Jason Feifer posted on the topic | LinkedIn
This Shell stunt went viral for decades.It's a strategy every brand should steal:Don't sell what you ARE. Sell what you ENABLE.In this 2009 ad, a random guy pulls into a Shell station — and gets a pit stop from Formula 1 legend Michael Schumacher and the Ferrari F1 pit crew.Shell *could* have talked about its premium fuel or advanced ...
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