Your most trusted and loved brand Amul now introduces Amul Whole Wheat Atta, with 0% Maida. Helping you in making your rotis softer, tastier and beautifully puffed. At an attractive launch offer price at your nearest retail store. Grab this offer now! Currently available only in Gujarat. | Amul

17K views · 158 reactions | Earlier this year, Government formed the Ministry Of Cooperation. The idea was to boost cooperative-based economic development & improve the ease of doing businesses for cooperatives. While the government is working to formulate a new policy for the ministry, Shilpa Ranipeta looks at what lessons India's biggest cooperative success story can teach the government. | CNBC-TV18 | Facebook

Amul is an emotion in India. It has become synonymous with dairy products. Amul not only did start a white revolution in India but also saved lakhs of farmers from exploitation. It is a brand that managed to get 40,000 Crores of Revenue. However, the story of Amul's inception is as interesting as its current business. Watch this video by Dhruv Rathee to find out how did Amul come into existence, and made India the largest producer of milk and milk products under the leadership of Verghese Kurien