Sandler Rule #34 Stop selling features and benefits Get the unique Sandler Rules book at: https://info.sandler.com/book-how-to-sell-to-the-modern-buyer In this Sandler rule, we discuss that Why salespeople should focus on solving customer pain points instead of listing product features and benefits. Customers don't care about your product's bells and whistles. Traditionally, salespeople highlight features, assuming more details will lead to sales. However, the key is understanding the customer's